If you’re a smoke shop owner or manager, one of your most important tasks is making sure your products get to your customers safely and without damage, insuring customer satisfaction while making sure not to overspend on shipping.
The Importance of Choosing the Right Packaging Method
The most important factor when considering which type of packaging you want to go with is the safety of the products inside. Getting the product safely to the customer and without any damage will reduce returns, which will save you money in the end.
Overspending on packaging and shipping is also a common problem that many sellers experience, which is mostly due to not knowing all the available options they have.
In order to save on packaging and shipping yet make sure your customers are happy and satisfied with their purchase you need to consider the weight, size, and type of product. Make sure you choose the optimal type of packaging for that particular product, rather than packing all products in the same type of container.
In today’s article we’ll take a look at two very popular packaging options, their main differences, as well as their pros and cons.
Bubble Mailers vs. Mailer Boxes
With the increase in popularity in online shopping, it’s not unusual for people to often receive a few packages a day. Although the branding of your box can make your business stand out, there are many other aspects that need to be taken into account that could potentially affect your brand name and reputation or your future customer satisfaction and loyalty.
Let’s have a look at two of the most commonly used types of packaging and explain the main difference between the two products.
When it comes to mailer boxes, size is an important factor. Choosing the right package can have a big effect on the customer experience and on your budget, which is why it’s important not to go too big or too small when it comes to mailer boxes.
The first thing a customer judges you by is your packaging, so make sure that you do it right so it doesn’t impact your brand negatively.
Here’s what you need to consider when using mailer boxes for your packaging needs:
- Smaller boxes use less material, and are therefore less expensive
- Smaller boxes are easier to store and don’t take up too much space in your warehouse and in the truck you’re using for shipment
- Using boxes that are larger than the product inside means having to use cushioning or filling and you can also face a potential increase in shipment costs
- Minimizing the amount of unnecessary space will reduce the amount of damage that can occur during shipment and protect your products
- If the products you’re selling differ a lot in shape and size make sure to have different sized mailer boxes to accommodate each of your products
Here are some of the advantages of mailer boxes:
Mailer boxes are more durable, safer and offer more protection.
They come in all kinds of different dimensions to accommodate any type of product that you have.
Companies that have transitioned from bubble mailers to mailer boxes have had more success in delivering their goods without damage and therefore lowering their returns, which ultimately lowers their costs. If we take Amazon as an example, we’ll see that once they switched to mailer boxes they reported a better success rate in delivering, as well as an increase in sales.
Although there are plenty of benefits from transitioning to mailer boxes, companies who’ve made the switch from boxes to bubble mailers end up saving money in labor and shipping costs as well as per package handling costs.
Let’s have a look at some of the other benefits associated with bubble mailers.
Although mailer boxes are safer and more professional in many occasions, bubble mailers can be a great choice for a lot of items. Light and sturdy items, for example, are perfect candidates for mailers instead of boxes.
Here are some of the advantages of mailer envelopes or bubble mailers:
Mailers are more affordable, practical, convenient, and can cut down on your shipping costs.
They occupy less space in your truck or warehouse which also lowers your storage and shipment costs.
It’s quite easy to determine the right size of mailer you need for your product, so that you don’t have to pay oversized penalties or add filling into the package.
In most cases companies use a combination of mailing boxes and envelopes. A mailer box may be the best option for some products, and mailer envelopes for others. This practice gives cannabis accessories and packaging businesses a competitive advantage and makes them seem more professional.
The fact that a company cares about delivering their products to their customers in a safe and professional manner lets consumers know that they care about making every part of their experience a pleasant one, ensuring customer satisfaction and loyalty.