Although the tourism bureau doesn’t expect Canada to become a destination like Amsterdam anytime soon, there’s no doubt that legalization will draw tourists from all over the world.
As of this point in time Canada has no intention of promoting marijuana as a tourism product as there are still many things that need to be sorted out before inviting tourists into that kind of environment.
Even though there won’t be any formal marketing to tourists just yet, the Minister of economic development and trade of Alberta wants to stress that they are open for business.
As market watchers predict the boom of the Canadian cannabis industry, including new jobs, new tax sources and an investor euphoria, an increase in tourism may find itself on that list as well.
The Effects of Tourism after Legalization
Cannabis tourism is expected to rise after legalization in Canada, which is what Canadian smoke shops are impatiently waiting for in 2019.
Let’s have a look at the impact cannabis will have on the customer base and how smoke shops will have to prepare for that in terms of their sales strategy in order to generate more leads and satisfy their expanding customer base.
Since the legalization in October of last year, cannabis retailers and smoke shops across the country have experienced a very high demand for cannabis that often times they’ve run low or have completely run out of stock.
With the flood of tourists that’s expected to come into the country in 2019, smoke shops need to make certain preparations in order to insure customer satisfaction and expand their customer base.
If we take Amsterdam as an example, we can see that according to their research, 25-30% of tourists that visit the city come for the coffee shop experience.
And as wine and weed tours boom in California, Canada might want to catch up soon, and even though not every Canadian is on board, there’s a lot of evidence that suggests that we can expect to see a big change in the cannabis industry in Canada in the current year.
What Can Smoke Shops Do to Increase Their Sales?
Canadian smoke shops need to be prepared to meet the new demands, as soon enough cannabis will become a regular product like any other and smoke shops will need to up their game if they want to bring in new customers and build customer loyalty.
Here are some of the things that smoke shops can focus on if they want to stay ahead of their competition:
- Loyalty card based programs
- Reward points
- Collecting emails and running campaigns
- Tiered programs
- Value-based programs
- Identifying the average cannabis user
- Focusing on new personas
- Offering high quality products
- Focusing on branding and packaging
- Offering free giveaways
- Improving their website’s design and user experience
- Improving their site’s ranking on Google (SEO)
- Working on getting good customer reviews
- Focusing on social media marketing
There are many points that smoke shop owners and managers need to focus on if they want to stay ahead of the curb, and now might be the perfect time to do so.
A new future is about to dawn on Canada and in the years to come, Canadian smoke shops might just become the new centers of global cannabis tourism.