If you’re a smoke shop owner/manager or you’re thinking about investing in a cannabis-based business, you probably know that in order to succeed in any industry, especially the cannabis industry, there are a few things that you need to get right.
Believe it or not, packaging is one of those important factors. As much as the right packaging can help you make a name for yourself, choosing the wrong packaging can have a detrimental impact on your brand and your name.
Let’s have a look at the most important yet challenging aspect of cannabis packaging, which is the design of your packaging.
The Importance of Cannabis Packaging Design
Designing your packaging is a challenging yet important part of your brand. It needs to relate to your customers, go well with your brand and resonate with people in order for you to achieve customer satisfaction and increase your profits.
The foundation of a great brand is not just the products you sell, but the way you sell and display those products as well.
What you ultimately need to stand out in the cannabis business is to have a good product. If you don’t have a good product, you won’t get discovered, and if you don’t get discovered, not a lot of people will buy from you.
Although that’s true, what most smoke shops and dispensaries face nowadays is a more serious issue, and that’s packaging and package design.
Even though you might have a good product, you might never get discovered because you don’t focus and pay enough attention to your packaging.
So many people in the cannabis industry have set their sights on creating the next great generation of brands, and if you take a look at what those people have in common, you’ll realize that although the foundation of their brand is a great product, they also have great packaging to go with their product.
When people first buy your product their experience is based on those two things, the packaging and the product, and if you get either of those things wrong, you won’t be able to reach your full potential.
Key Things to Focus on When Designing Your Cannabis Packaging
We already mentioned that one of the most important parts of the customer experience is based on the packaging and design of your product.
People often want to buy something with a design that they associate themselves with, something that they can stand behind and use it to make a fashion statement.
Different types of design can relate to different customers, which is why companies are nowadays are spending equal an amount of time on their branding, as they do on finding their company’s voice and defining what it is that makes them unique and different from all other companies in the field.
Your customer experience needs to be at number one, which means that your design has to really resonate with the customer’s lifestyle, fashion or philosophy, in order for you to improve their experience, and with that, increase your profits.
You can expect to improve your customer experience and increase your profits only after you incorporate the following important methods:
- Use the human approach to relate more to people
- Find your company’s tone of voice
- Have your target audience in mind when designing your packaging
- Think beyond a cool logo and a black background
- Maintain your brand’s integrity
- Display all the important information on the package, including dosage and concentration
- Don’t go too big on products that require simple, practical packaging
- No part of your design should be even remotely appealing to children
- Understand the rules and regulations that are in place
- Use your packaging to communicate the value of the products inside
- Consider the materials you want to use, and last but not least,
- Always have your budget in mind and determine how much you want to spend on design and packaging from the start
If you manage to incorporate all of those points above, there’s no doubt that you will end up with great packaging that will be appealing to the right audience and will communicate your company’s voice clearly to your customers.